DC SHOES: REDISCOVER TECHNOLOGY - CHRIS COLE LITE S

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Designed and tested by Chris Cole, the Cole Lite S is "a better shoe for a better skater." Built with DC's standard setting technologies, including UNILITE and SUPER SUEDE, the benefits of technology have been rediscovered and packaged into this cleaner designed, more advanced skate shoe.

For additional information on DC, and the Cole Lite S, we invite you to Rediscover at www.dcshoes.com

JOIN US AT http://FACEBOOK.COM/DCSKATEBOARDING

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on Sep 3rd 2012

Just got these they're the lightest shoes I have ever worn and durable too

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Guest
on Feb 9th 2012

Who would be better for product innovation for a skate show company than someone who did it professionally for almost 20 years?! He seems like a smart guy too. How did you come up with Scott Jonston as someone to compare to chad knight?

Guest
on Feb 7th 2012

Did the same dude just shit talk Chad knight as a washed up pro from yesterdecade, also in the same sentence talk about how great Scott Johnston is. Never would shit talk either of them myself, but isn't that what Scott is as well basically. I think that's one of the great parts of the industry is older respected pros find jobs in the industry so they can still continue to do what they love, and be around it.

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on Feb 6th 2012

The Storm video was badass

Guest
on Feb 6th 2012

i'd like to know how many of the DC haters wear nike or addidas.....

Guest
on Feb 6th 2012

Hey fuck you buddy Chad Knights amazing

Guest
on Feb 6th 2012

garbage

Guest
on Feb 6th 2012

If his jaw was broken it'd probably be wired shut. That shit looks like a tumor.

Guest
on Feb 6th 2012

when the hell is Kalis' shoe coming out! He will bring back the cup sole.

Guest
on Feb 6th 2012

let me get that spot

Guest
on Feb 6th 2012

chris cole likes money and stuff

Guest
on Feb 6th 2012

if i buy dc's and they make me better at skateboarding then maybe i can finally get sponsored by street league!!!!!

Guest
on Feb 6th 2012

so much corporate boardroom-babble

Guest
on Feb 6th 2012

CHAD KNIGHT!!! and i agree with the comment below me, Stop hating on chris cole, or anything else now. Hating is played out by now.

Guest
on Feb 6th 2012

if you think not having a well constructed shoe will benefit you more than a well built protected shoe you're retarted... those people have jobs doing that in every company forrr a reasonnn. they are needed. and fuck off with the whole hating on chris cole on dc thing thats soo old now. get over it.

Guest
on Feb 6th 2012

hish jaw awyash been bwoken dood. duuhhh/ that dude with the rant is funny. ive never had a pair of dcs. I kinda w3ant to now. But i know better. Id rather have a 30 dollar pair of voxs crumble on me than neon green moster graffitti blocks of bling on my foot. sweet varial heel out of the 5 Chris.

Guest
on Feb 6th 2012

what a whore pretty sure even the smartest of kids knows the shoe does not make the sk8er

Guest
on Feb 6th 2012

not a fan. but chris coles not washed up. just sayin

Guest
on Feb 6th 2012

Don't belive the hype!

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on Feb 6th 2012

fuuuuuuck ooooooooooof DC!!

Guest
on Feb 6th 2012

What a crock of fuck! DC what are you doing? you're talking about Chris Cole like he's some saviour. "Thank God he joined our company and he was able to design a shoe for us"- Bull shit. This dude isn't Scott Johnston, putting in time ACTUALLY designing shoes. And Chad Knight as your Product Innovation Specialist; Nothing more innovating then a washed up pro from yester-decade. Overall Im going to this ad a zero out of ten for trying to shove this shit down kids who have zero brains

Guest
on Feb 6th 2012

Steve Berra still just building spots - way to go Steve

Guest
on Feb 6th 2012

when did Chris Cole break his jaw

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